Mabella is a magazine specialized in professional aesthetics. Since 2008, the team has been providing information on the world of beauty and wellness, and on the latest industry news. Alongside this, they offer support to companies and professionals in the beauty sector, aiming to facilitate the meeting between supply and demand.
The magazine is widely distributed nationwide, while online there is an active portal that aims to be a point of reference and discussion for all experts in the beauty world.
In addition to informing, Mabella’s mission is also to give space to and recognize the professionalism and value of the beautician’s role.
For this reason, the company decided to organize MABELLAfest – The Beautician Festival, a day entirely dedicated to beauty professionals, featuring in-depth meetings, networking opportunities, and an award dedicated to them.
The company’s goal was to create an event that could engage participants throughout an entire day.
To ensure the festival’s best possible outcome, Mabella chose to entrust the organization to Staff Millennium. By choosing a partner like our agency, the client was able to focus peacefully on the content, relying on our technical competence, experience, and creativity for a flawless event organization.
The location chosen by the client was the stunning Cloisters of Sant’Eustorgio in Milan. In this picturesque setting, the festival welcomed over 250 operators and professionals from the beauty and wellness sector from all over Italy.
Our goal was to deliver flawless organization with a keen eye for detail. Professional and personalized event management ensured that the entire day ran smoothly and seamlessly, allowing guests to fully immerse themselves in the moment.
Our videomaking team captured the highlights of the day, creating emotional and high-quality content. This way, Mabella will be able to use the video footage of the day for brand promotion and to share it with the partners and clients who attended.
Furthermore, during the festival, we provided direction support by making our technical skills and experience in the events sector available. We handled the technical coordination, ensuring that the audio and video equipment were fully functional and ready for use. The prompt management of minor unforeseen issues prevented any interruptions to the flow of the event.
We also monitored the execution of the event schedule, controlling and managing the timing to ensure that every phase of the event unfolded according to the established program.
For MABELLAfest, we provided a flawless and tailor-made event management service, which allowed the client to realize the event they desired.
During the festival, the companies in the Beauty & Wellness sector and the many beauticians present were able to dedicate themselves to in-depth meetings and networking, in a pleasant and well-organized environment.
At Staff Millennium, we have a team of specialists with the experience and know-how you need to create a customized and successful event, just like the one we realized for Mabella.
