Prefina is a relatively young and rapidly expanding company that offers specialized consultancy in facilitated finance and engineering for ecological transition. Established in 2008, the company initially focused on helping local businesses access credit more easily for their projects. Over the years, its expertise and workforce have grown, reaching a turning point with the launch of three new business units.
It’s to officially present these entities that Prefina decided to promote the Greennova conference, entrusting Staff Millennium to create an event that matches the innovative and sustainable future represented by the new brands.
Founded as a credit mediation company within the CNA system of Reggio Emilia, Prefina has grown with a strong connection to the local area and its businesses, enabling hundreds of companies to realize their projects. The business unit Prefinance, dedicated to facilitated finance, continues this corporate history by supporting businesses in identifying the best funding opportunities.
By working closely with companies from various sectors, the company identified and sought to address the growing need for engineering consultancy and compliance with European environmental sustainability regulations. This led to the creation of two additional business units. The first, called Prepower, is dedicated to engineering and design services for the implementation and optimization of network systems and renewable energy production plants. The second, named Preimpact, focuses on the creation of sustainable management systems and reporting on the environmental, social, and governance performance of organizations.
The official announcement of the three new divisions and the company’s rebranding is a celebration of Prefina’s achievements and its vision for the future of businesses and the territory it serves. The company aims to organize a conference focused on environmental sustainability and the 5.0 transition of Italian companies towards digitalization and energy efficiency.
The client has already chosen the location, the beautiful Agriwellness Pianderna in Scandiano, Reggio Emilia, and established the speech schedule. However, they want to ensure a flawless and professional organization, managed by event planning experts. For this reason, they sought out Staff Millennium as a competent and experienced partner capable of delivering a unique event that communicates the company’s value to participants, clients, and prospects.
To promote the event beforehand, we created a presentation video in which the company’s CEO invited stakeholders to participate in the event and previewed the Greennova program.
Both Prefina’s long-standing clients and entrepreneurs from the area where the company operates, interested in facilitated finance, engineering, and sustainable development, were invited to the event. To welcome them, we set up a reception desk with the new brand image, where customized badges with lanyards were distributed to each participant.
During the event, we presented a 2D graphic video illustrating Prefina’s evolution over time, along with the value provided to its clients and the local area. This tool was also used on the company’s communication channels to announce the rebranding and the launch of the three new business units.
Another communication element was the conference kit, including a selection of customized gadgets featuring the new brand image: a notebook and a pen contained in a convenient shopper bag with the Prefina logo, enhancing the memorability of the rebranding.
In the conference room, we installed additional materials referencing the new brands, such as roll-ups and totems. In the area dedicated to the aperitif, we positioned a personalized backwall, in front of which official photos of the participants were taken.
We took advantage of the beautiful Pianderna setting to conduct several video interviews, allowing Prefina’s CEO to personally present the identity and objectives of the company’s new business units:
These high-quality materials can be used for marketing strategy and serve as a historical record of Prefina’s successful journey.
Thanks to our expertise and the technical skills of our team, we guided the client through the event planning process and managed the timing and technical aspects of the various activities on the agenda. Our audio-video service ensured top-quality sound and projections during the speeches held on the conference room stage. Meanwhile, our event manager oversaw every detail and coordinated the work of everyone involved in making the event a success.
To document the conference and create valuable material for future promotional campaigns, we performed aerial drone shots of the magnificent location amidst the hills and created a comprehensive photo and video report.
Greennova was a conference that met the client’s expectations. On this occasion, Prefina not only communicated its rebranding and the launch of the three new business units. An event like this can be used to promote the business and showcase the value the company can bring with its services to potential clients in attendance.
To ensure an event’s success and bring the company this benefit, it must be organized flawlessly and memorably. A result that you, too, can achieve by entrusting your event organization to a team of specialists like those at Staff Millennium.
Do you want to organize a big event to promote your company or an important initiative?
