The client is a multinational Italian company, a leader in the production of components for medical devices made of plastic, rubber, and silicone. Borla has always aimed to create reliable, innovative, and high-quality solutions that drive technological advancement in its field.
The client contacted us to organize a high-profile event for their 60th corporate anniversary. A challenge that we at Staff Millennium gladly accepted, leveraging our experience and the skills of our team.
The client wanted to celebrate their 60 years of business by organizing an event that would not only celebrate their achievements but also provide their collaborators, partners, and guests with a memorable evening.
Founded in 1964, the company has expanded from its headquarters in Turin and now has multiple locations in Italy, the USA, Brazil, and Japan. This growth has made Borla a leader in its industrial sector, operating worldwide.
Our goal was to celebrate this successful story of Italian entrepreneurship with an event that met the client’s high expectations, putting all our technical and creative capabilities to work.
We handled every aspect of Borla’s corporate anniversary: from location scouting to setups, from concept design to audio, video, and lighting services; from creating a dedicated logo to producing an emotional video with voice-over and graphic animation.
No detail was overlooked, ensuring logistical and organizational efficiency, impeccable guest reception and service, and engaging and sophisticated entertainment.
We have organized hundreds of events, and every time we search for the ideal location based on the type of occasion, planned activities, and number of participants. For Borla, we chose an iconic and undeniably charming place: the Reggia di Venaria.
The spacious areas, ease of access, and convenient parking areas met the needs of a large event like this, which included 500 guests and required setting up environments for various activities. The elegant entrances and large, refined historic rooms served as our canvas to build the story of this event.
The entire event concept was based on a sophisticated light design, which further enhanced the venue with blue lighting effects combined with the precious architecture of the Reggia and other decorative and total-white furnishing elements used for the setup.
In addition to lights and furnishings, floral arrangements also played a central role in the setups. Working with our florists, we selected delicate white and blue flowers to adorn the rooms. The tables for the guests were enriched with customized centerpieces of refined design: a stylish vase with beautiful flowers, decorated with a plexiglass triangle that recalls the client’s logo.
The result was a suggestive and elegant atmosphere, capable of enveloping the participants and making them feel part of an exclusive experience.
We designed an exclusive logo for the occasion, which was used on all branding elements related to the evening, such as backgrounds and customized menus. To further enrich the event’s identity, we also created a personalized slogan for Borla’s 60th anniversary, which was used internally before the event and then displayed in various parts of the setup, from decorations to visual communications.
Outside, we welcomed guests with light shows that emphasized the façade of the Church of Sant’Uberto. Additionally, the company’s logo was projected onto the external walls of the Reggia, creating a strong visual impact.
At the event’s dedicated entrance, we set up a reception area with a wardrobe service for guests, who were greeted with professionalism and cordiality by our hostesses.
The heart of the evening was the gala dinner. A large hall was set up with grand tables enriched with refined décor and delicate floral compositions. We paid attention to every detail of the menu and service, with particular attention to the selection of fine wines to accompany the dishes.
Additionally, guests could enjoy a pleasant lounge area, created in line with the event concept, along with a mixology bar where professional bartenders prepared refined signature cocktails inspired by the territory and the company’s history.
One of the client’s requests was to amaze the guests, entertain them, and make sure they had fun: the ingredients for an unforgettable evening.
A magical performance that fascinated and moved everyone was the performance of a flying dancer. The artist danced gracefully, held suspended by a white bouquet of balloons.
To conclude the event, a professional DJ opened the dance floor for a more informal entertainment moment, where guests could interact freely and enjoy dancing.
How to not forget such a special evening? We created a photo and video reportage to capture every moment. High-quality and evocative images that will serve as both a memory for the client and valuable material for the company’s future communication.
Another celebratory and gratitude moment for the guests was the photo booth we set up in front of the elegant logo specially created by our designer for Borla’s 60th anniversary. A much-appreciated moment, which the participants will fondly remember thanks to a photo frame gift with their photo taken during the event and printed in real-time.
Before bidding farewell to the guests, we handed out some personalized gadgets: a soft and warm set of a hat and scarf embroidered with the event’s logo, packed in an elegant, customized envelope.
Thanks to the consultancy of Staff Millennium, Borla was able to create a memorable event, worthy of such a significant occasion as the celebration of sixty years of business and success. Certainly, an evening that will be remembered not only in the company’s history but also by many of the people who attended.
Want to celebrate a corporate anniversary by organizing a spectacular event?
