Toshiba Tec Italia Imaging Systems is part of Toshiba Corporation, one of the global leaders in innovation and advanced technology production, ranging from electronic devices to energy, from IT solutions to printing systems.
The company has established itself in Italy thanks to its ability to meet the growing needs of Italian companies. It offers advanced products for printing and labeling, as well as customized solutions to optimize workflow and document management, supporting companies in their digitalization process.
The Toshiba Convention is a significant moment for the company, held annually to review achieved results and strategically plan for the future. This edition was particularly important because the company launched its new brand, Bralys.
In an increasingly competitive and evolving market, Bralys is a new entity that supports Italian SMEs in the digitalization process. It offers an innovative approach to assist companies in managing their digital transformation progressively, analytically, sustainably, and tailored to their needs.
To organize the event, the company needed a reliable and experienced partner capable of meeting Toshiba’s high expectations for the Convention.
Staff Millennium was the ideal partner not only for its expertise but also because it shares the same values as Toshiba and its new brand Bralys: creativity and innovation. For this reason, the company entrusted us with the responsibility for the production, technical direction, artistic direction, and creative direction of the convention.
We delivered a meticulously planned event that reflected Toshiba’s identity and successfully thrilled the participants, engaging them in a seamless blend of innovation, imagination, and reality.
The request was for us to manage the entire event. The client expected impeccable and professional handling of every aspect, but not only that.
The convention needed to go beyond a classic meeting, offering something new and worthy of Bralys’ launch.
Toshiba asked us to create an event capable of exciting the participants and providing them with a memorable experience. It was a challenge we accepted enthusiastically, aware of the need to deliver something out of the ordinary, where we could showcase technical and creative skills.
To meet the client’s requests and expectations while staying true to the essence of the Toshiba brand, we conceived something unconventional. Drawing from the team’s experience, expertise, and creative ability, we produced an event that captivated and thrilled the participants.
We are aware of the importance of maintaining perfect coordination in all stages of the organization, and we believe that attention to detail makes the difference.
We researched and set up an ideal location to host a technologically advanced event that immediately impressed the client.
We chose and integrated positions and elements to create the perfect atmosphere for each moment of the event, paying attention to every detail of the space, from furnishings to audio, lighting, and video systems, and selecting high-quality catering.
For this convention, the primary objective was to offer an unforgettable experience to all participants. For this reason, we designed a program that alternated various activities with the right timing.
For each activity, visuals and animations were specially designed for the event, supported by lighting and sound to enhance the immersive feeling.
In this way, we captured the guests’ attention, making them feel pleasantly involved in the experience we had designed for them.
Among the various organized moments, the brilliant monologue by scientific journalist Silvia Bencivelli was appreciated for stimulating interesting reflections on science and our relationship with it.
Meanwhile, the VR Experience session allowed participants to immerse themselves in an engaging virtual reality experience: landing on the moon starting from the Shuttle cockpit at Cape Canaveral. The launch (of both the shuttle and the new software) was the winning thread.
For the guests, it was a great opportunity to explore interactive digital worlds and experience the potential of new technologies firsthand.
To close the day, an extraordinary performance by a Sand Artist moved and inspired the audience. The artist, starting from the concepts the brand wanted to communicate, created true works of art using only sand, light, and fluid movements that captured everyone in a smooth and captivating dance.
All the activities, carefully selected and organized by our artistic direction, helped create a unique and memorable atmosphere, making the event an unforgettable experience.
During the Convention, we aimed to apply an innovative and creative approach even to a traditional medium like slides. Our team of event designers collaborated with an art director and a video designer to turn digital presentations into a powerful and evocative tool.
Each slide contributed significantly to creating the right atmosphere for the event. Visuals and animations captivated participants, allowing them to immerse themselves in an engaging and futuristic environment, becoming active participants in the experience. This creative effort made the presentations much more than just a means to convey information.
Toshiba Tec Italia shared their satisfaction with the event’s success through the words of their marketing director, Massimiliano Barberis:
“We had very high expectations. I must say this is one of those cases where high expectations were exceeded. It was truly impactful and emotional.”
An annual corporate convention can be transformed into a meaningful event. To achieve this, it’s essential to keep participants engaged, involving them in a true experience.
At Staff Millennium, we have a team of specialists with the right know-how to create a customized and successful corporate event.
Contact us to discuss your next event.
