Our Client: Informa Markets Informa Markets is an international agency that helps businesses grow and connect with new customers. They provide companies with digital tools and data analysis, and organize both physical and online events across various industries. From technology to food, from medicine to infrastructure, Informa Markets’ international events allow professionals and companies to meet, do business, and discover the latest market trends.
Organizing trade shows worldwide requires relying on suppliers who are well-versed in the local and national context and have proven experience in the events industry.
This is where we at Staff Millennium come into play. Informa Markets turned to us to ensure success during the international pharmaceutical trade fair CPHI 2024 in Milan.
CPHI is the brand through which Informa Markets operates in the Healthcare & Pharma market, bringing together thought leaders, innovators, and professionals from the pharmaceutical industry each year. Milan 2024 is particularly important for the client as it marks the thirty-fifth edition. It is a special occasion to be celebrated by creating a memorable global event, where every detail must be perfect to make the participants’ experience unique.
Capturing the attention of guests and making them feel part of what is happening during the event is essential. We know how targeted activities can make the event memorable for them and a success for the client.
For Informa Markets, we focused on creating interaction moments that surprise guests and make them actively participate in an enjoyable way, creating memories to share.
At the entrance of the Fiera Milano exhibition spaces, participants were immediately welcomed in an extraordinary way. To enhance the entrance and make the event’s welcome spectacular, we hired a troupe of professional jugglers.
An intentionally unique choice for an event dedicated to the pharmaceutical world, which turned out to be a success. The jugglers brightened up the entrance with their colors and acrobatics, interacting with the attendees. Guests, intrigued and fascinated by the show, felt warmly welcomed, starting their experience with smiles and positivity for the rest of the day.
During the event, even within the indoor spaces, the artists created small interactive and entertaining moments, evoking the positive and joyful sensations guests had already experienced at the entrance.
There were countless photos and selfies with the jugglers, which attendees will surely show to their acquaintances when talking about CPHI Milan 2024.
Engaging, encouraging interaction, and creating memories. A fiery red Mini Cooper branded with the client’s logo achieved all three of these objectives. The key: a selfie with this beautiful and iconic European car.
Countless photos were taken by participants posing with colleagues and friends for a memory of the event. The logos of CPHI Milan and Informa Markets are in each of these smiling shots, associated with a stimulating day and a successful event.
Staff Millennium has been active in the events sector for over 20 years. Numerous companies have trusted us to organize meetings and conferences, launch new brands, set up large public events, and concerts. We do it with great technical and organizational expertise, and creativity to always offer our clients something unique, just as we did for Informa Markets.
Do You Want to Organize a Major International Event in Milan? Staff Millennium is the partner you are looking for.
