Intermodal Trasporti Novara is one of the few companies in Italy specializing in logistics and intermodal transport via truck, rail, and ships. They contacted us at the end of July for the presentation of their new railway line.
This project was a real challenge: the event took place on August 31, and the first contact occurred at the end of July. We managed to organize everything in a short time, during a period when companies and suppliers usually close for the summer break.
What We Did for This Project?
The presentation was an institutional event, with invitations extended to authorities, journalists, entrepreneurs, and local political representatives.
The event took place in the gigantic logistics facility in Novara, an operational space, not as elegant as one might expect for such situations.
When we accepted the challenge, we had two essential elements on our side when organizing an event in a short time: over twenty years of experience and a strong network of partners ready to support us in production.
It wasn’t easy, given the timing, but we managed to create an elegant and welcoming atmosphere in Intermodal’s industrial spaces.
Initially, the client asked us to organize a presentation with an aperitif and ribbon-cutting ceremony. A simple event, but they wanted it to be well-organized and elegant.
We were to handle only audio and video technology, installing a 4×2.5-meter LED wall, video direction for the event, and providing a stage and seating for 200 people.
The location required carpeting and chairs. We proposed and provided Kartell Ghost chairs, transparent with a clean and classy design.
We also created and produced the necessary banners and setups to make the venue more inviting and stylish.
Additionally, we rented a professional bathroom with all the necessary facilities and sinks and provided 2 brand-new golf carts to transport guests around the large facility. Walking everyone around was not feasible.
However, a week before the event, the client presented us with two more challenging requests.
The second challenge involved the aperitif.
When inviting important guests, you can’t just offer a bottle of prosecco and some appetizers.
It’s necessary to pamper them, entertain them, and ensure they’re comfortable and at ease.
We realized that something more was needed, and when quality is a priority, Staff Millennium is the right supplier for your event.
The location was Intermodal’s facility in Novara, an industrial warehouse with large outdoor spaces, designed for logistics and intermodal transport. Just as we couldn’t offer a low-quality aperitif, we couldn’t host mayors and local dignitaries in the unloading areas.
We conducted another site inspection and found a terrace that seemed suitable for the purpose: spacious, elevated, with a view of the entire company and the meeting area.
In a week, we cleaned and set it up as a lounge area. 300 square meters where we installed a lighting system, arranged furniture and seating, and set up plants. A comfortable and elegant private space to relax and eat.
Even though it was August and most catering services were closed, we selected one of our best suppliers, who set up a very refined buffet that was appreciated by all.
We also played lounge music and gradually felt the need to increase the BPM to get the attendees to have fun. From chill music to house music, the transition isn’t too far, especially since we always have playlists tailored to every purpose.
The Intermodal Trasporti event was a challenge in many ways. Organizing an event in a month is never easy, and doing so in August makes it even harder.
We were able to meet the client’s needs thanks to our more than twenty years of experience and the competence and professionalism of our team.
To organize a successful event, having an idea is not enough, you need the ability to design, produce, and execute it in every detail. You need to understand all the necessary bureaucracy and know how to navigate it.
Above all, having a solid partner capable of responding to every request, even last-minute ones, can make the difference between a cool event where people stay and one where guests leave or talk about it negatively.
Intermodal was a success for us, not just for the client’s satisfaction, but also as an event agency and a team that has been working on the field for years.
Want to launch a new product line or brand with an unforgettable event like this?
