PM Oil & Steel is a fantastic company that designs, produces, and markets aerial work platforms worldwide, offering high-quality standards.
When you see an aerial platform around, they likely produce it.
Always attentive to customer needs, the company transformed from a local entity into a global player, successfully entering the market as a competitor on the world stage. Rigorous production processes, a strong focus on product quality, and meticulous after-sales services are elements that define Oil & Steel.
But how to highlight these features? How to compete with international competitors? Through corporate events that showcase the company’s staff, work, and clients.
With the goal of enhancing brand reputation and simultaneously launching new products like the Snake 2010 compact at its global launch, Oil & Steel also aimed to reward loyal customers—particularly those who contributed to the milestone of 10,000 units sold. The plan was to organize a two-day corporate event full of performances and emotions.
On the first day, the events featured performances related to illusionism and magic to surprise guests while presenting the company’s product range and revealing new arrivals.
On the second day, the focus shifted to Team Building, organizing activities that fostered group spirit and had a fun element.
For the first day of the corporate events, the focus was on grandeur, setting up a structure resembling an amphitheater in the large Oil & Steel parking lot. Here, choreographies with the company’s machines were performed under the guidance of illusionist Walter Rolfo, hired for the occasion. The event was enriched with special effects such as smoke, projections, music, and even small controlled explosions.
To maintain the international nature of the event, all spoken content was translated in real-time into languages relevant to the clients and employees: Spanish, English, French, and Ukrainian.
On the second day, the 300 international and local guests were transported to the Franciacorta region, where a series of activities awaited them. After dividing them into ten groups, they were invited to explore tasting tours, attend safe driving lessons at the racetrack, take part in fun activities with the support of our wonderful staff, and watch an exciting go-kart competition.
Throughout the event, a catering service was available for eight hours each day, ensuring that guests were never without food.
Our collaboration with Oil & Steel didn’t stop at this event; we also supported their organization during trade fairs with live performances by the Sonics Acrobatics Aerial and many other moments designed to entertain visitors and not just promote the company and its products.
We really enjoy helping companies organize their events; these are always stimulating and magical projects.
Planning your next event? Organize it with us! Contact us for a consultation.
